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Volvo XC40 DriveLab

When Volvo Cars introduced the new XC40 to their 4,000 strong dealer network, they agreed with us that each group, each person should be made to feel special.

That meant that every programme and every session should be customised to reflect the stage that each market was at in the launch cycle.

We achieved this by spending time in pre-production, getting to know the 25 market’s needs, adapting timetables, menus, presentations and drive sessions to suit.

Every aspect of this 7-week event was considered, every junction, every plate, every activity and every interaction – every experience.

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