Toyota

Toyota - 860 Special Edition

Geneva to Munich Media Drive

Racer Media and Marketing Inc asked Line Up to be their European partner, to organize and deliver a Media Drive for Toyota USA. Where invited U.S. journalists would test drive the Toyota GT 86 for 2 days, driving from Geneva to Munich.



Line Up was also tasked with finding a quintessential Bavarian location en-route, to preview the 860 Special Edition.


We managed all vehicle logistics and planned the drive route taking in a mix of roads to test the cars; including some spectacular vistas through France, Switzerland, Lichtenstein, Austria and Germany. This was done in conjunction with an extensive venue search for overnight hotels, reveal location, pit stops and car changeover locations.


Some of the venues chosen were: The effortlessly elegant Baur Au Lac in Zurich, the breathtaking Schloss Elmau in the Bavarian Alps and the luxurious Mandarin Oriental in Munich.


The press covered a testing 728 km in just 2 days and enjoyed gourmet cuisine at both world renowned venues and local hidden gems.



“Thanks once again for all being flipping excellent! Here’s to doing cool stuff together in the future”.

Further reading