A multi-faceted customer engagement program with an annual, global summit at the core, supported by smaller touring events and communications. The Global Summit is an annual, thought-leader event, attended by 300 c-suite executives from the major global insurance groups.
The summits include a multi-faceted, omni-channel marketing campaign, to promote the event to a high-level audience. We worked closely with sales and marketing at Octo to target and engage this audience through web, email, app and social media channels.
The summit itself was a high-tech, immersive experience, blending a plenary, break outs and product showcase. We managed everything from the pre and post-event marketing, to creative production, content development, theming, staging, technical production, app, logistics and delegate hospitality.
Octo attracted the 300 C-suite executives from the global insurance community. Net promoter feedback on the event was 8.5. The event app generated in one day, an unprecedented 6,700+ digital interactions and posts from delegates. It was 70% above the benchmark for similar events. The summit is now an annual gathering, attracting C-suite executives from around the world, to discuss the future of mobility and intelligent insurance.
The second event day invited 40 key figures from the automotive and insurance industries to an exclusive Ferrari experience. Having travelled to Maranello, the base of the famous sports car brand, guests enjoyed a VIP lunch and then a private tour of the Ferrari Museum.
Following a briefing, the group set off in a convoy of 20 Ferrari’s on a 3-hour loop around the mountains surrounding the town. They followed an established Ferrari test route on tight and twisting roads before descending to analyse the driving statistics captured by Octo’s latest monitoring technology.
Many of the group were then transferred to the race circuit at San Marino to enjoy the weekend watching MotoGP.