Mobile World Congress 2018

7 auditoriums, 300 speakers in just 4 days

For the second year running Line Up supported GSMA to deliver, over four days, the highly successful 2018 Mobile World Congress Conference Programme in Hall 4. The keynote sessions featured leaders from established players and industry newcomers, as well as government agencies and the development community.


Working in partnership with Creative Technology, responsible for all the technical services, Line Up managed the production services for the Conference and Ministerial programmes. Working through pre-production to onsite management in support of the GSMA team, Line Up designed stage sets for 7 auditoriums, the largest with a 30m blended widescreen held an audience of 1,800 people.


Delivering hand in hand with CT the build took 7 days and involved over 100 crew onsite, we produced the 7 auditoriums and the Showcase Stage, co-ordinated screen content, rehearsals and shows for over 300 speakers across 4 days. Content varied from Watchout presentations to live demos to panel discussions and included presentations as varied as McLaren F1 on connectivity to Digital Health and Education.

Further reading