Digital events and virtual broadcasts can only be successful if we recognise what we are asking of our remote guests.
We are imposing ourselves into their lives – even their homes and depending on where they live it could be breakfast time or the middle of the night.
It is our responsibility to provide them with a form of communication that truly engages and keeps their attention to the extent that they feel part of a shared community experience, part of something special – rather than tempt them to wait and watch it on demand.
Every interaction from invitation to registration to the programme itself should feel tailored, simple to interact with and respectful of their attention and digital security
Line Up as part of the Shelton Fleming Group has the support of Shelton Fleming’s digital team to further enhance our digital experience offer.