Volvo Drive Lab 2018 - XC40 Dealer Training Event
January of this year Line Up delivered an ambitious 7 week dealer training event in Madrid for Volvo Cars. The DriveLab event was designed for Volvo’s dealer network from Europe, the Middle East and Africa; introducing over 4000 dealers and Volvo staff to the New XC40, over a 2 day programme. Immersing them into the XC40’s customer profile, capabilities and competitors.
Participants stayed in the highly contemporary Hotel Silken Puerta America, where each of the 12 floors have been designed by a different, world-renowned architect, setting the scene for the innovative new XC40.