Audi UK Storyteller Sessions
Audi UK’s storyteller sessions challenged us to discover a completely new way for a brand to engage with its customers.
Alongside the test drive experience that introduced the new Q4 e-tron to their UK customers, the German car giant wanted us to take a different approach to the presentations.
We created a series of brief conversations, each of which would take a traditional automotive subject, but view it from a new perspective.
We had a blind poet articulate his feelings on the car’s design. A conservationist allowed guest to quantify their personal carbon contribution. A travel journalist explored with our guests some of the life changing journeys they have been on. And we even spent some time painting with light in a virtual forest.
These were short conversations, about eight minutes long, with small groups of guests and without exception they were intimate, emotional and inspiring.