Volvo - V40 Launch Event Toolkit

Bespoke App


We were tasked with creating a bespoke app designed to arm dealers with all of the information and selling tools they would need to successfully sell the new Volvo V40.

Conceived as a cost-efficiency, the app was devised to deliver on an iPad the information, knowledge and selling tools that dealers would normally be armed with at a large-scale event.

With 5,000 dealers in 64 markets, speaking 24 languages, the app had to be designed to deliver bespoke versions. An MDM System provides the backbone for the app and all variants are delivered via a complex CMS that detects iPad settings and auto-opens the correct language version allowing for relevance checks on details specific to each market.

The app was launched at an event in Gothenburg to 60 Volvo trainers who were then empowered to begin local launch cascades.

The intelligent CMS means that the app is future-proofed. New features have already been added and plans already exist to incorporate future models.

To date, feedback shows that:

- 83% of dealers use the app at least once a day
- 73% said the app has been useful for the dealership launch
- 76% said the app added to their product knowledge
- 79% want the app expanded when new vehicles come to launch

The app won a Silver at the 2013 IVCA Awards and was nominated at the Digitals and at the BIMAs in the same year.

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