Volvo - S60

Global Dealer Launch

Line Up were asked to arm dealers from all over the world with the knowledge, enthusiasm and ambition to generate consumer sales for the new ‘naughty’ Volvo S60.
Exclusive use of Portugal’s renowned Estoril track meant that it could be transformed into a unique Volvo testing ground for 41 groups of 140, attending back-to-back over a 2 month period. The dealer experience began at a pop-up Supper Club where the car and its dual personality were revealed.

Day 2 incorporated track and interactive learning sessions, beginning with an incredible precision driving demonstration. Unique environments were constructed for sessions on driving dynamics, innovative technology, the V60, S60 and their competitors, the customer and the new Volvo Showroom.

The afternoon was dedicated to driving comprising a competitor comparison, an open road convoy, an innovative technology session within ‘Safety Streets’, a specially constructed town set and a dynamic driving session with professional drivers.

Dealers left equipped with a toolkit to cascade messages within their own markets.
The launch scored a new high for Volvo events with ratings of 90.4% from dealers overall. Most importantly, ratings of the new S60 rose by more than 15% as a direct result of the event.


Events Showreel

Automotive Showreel


London 2012 Olympic Torch Relay

Compass - Monaco Incentive

Sales and Retention Excellence Awards

Compass - Inspiring Innovation

Compass: Global Leadership Conference 2015

Content Showreel

Design Council - Prince Philip Designers Prize

Documentary Style Film

Emirates Airline

New A380 Onboard Lounge Commercial

GSMA Mobile World Congress 2017

The Next Element


New Civic Preview

Inchcape - Incredible Inchcape

Global Conference

Indesit - @100

Product Launch and Centenary Celebration


Corporate Film

Old Mutual Wealth and Old Mutual Global Investors

Exhibition Stands

Toyota - 860 Special Edition

Geneva to Munich Media Drive

UK Athletics - How to Coach

Training Films


Corporate Film


Global Dealer Principal Conference

Volvo - DriveLab 2018

XC40 Dealer Training Event

Volvo - Metro City Tour

Experiential Campaign

Volvo - Ocean Race 2014-2015

Sailabration Show

Volvo - S60

Global Dealer Launch

Volvo - Switch to Pure

Pan-European Launch

Volvo - V40 Launch Event Toolkit

Bespoke App

Volvo - XC60

Global Dealer Launch