Volvo

Global Dealer Principal Conference


Volvo asked us to create a world-class event for dealer principals in Gothenburg, informing them about Volvo’s plans for the future. This event needed to be world-class on every level and leave dealers in no doubt that their future lay with the new, transformed Volvo.

The markets came together in 2 groups of 800 dealer principals, who were flown in from all over the world for a single day involving 2 incredible Gothenburg venues.
The business sessions were at Gothenburg Opera House. The technical capabilities and scale of the venue enabled us to create an experience that had to be seen to be believed and gave Volvo executives the right kind of environment to deliver important future messaging in an unforgettable way.

In the evening DPs experienced a traditional Swedish Midsommar at a huge former shipbuilding warehouse at Eriksberg. A Swedish forest was recreated as a dramatic entrance, a Midsommar meadow provided the backdrop for a drinks reception and as the evening climaxed Volvo’s stunning Concept Coupé was revealed on a catwalk to speechless DPs.

A post-event dealer survey revealed a great understanding of core messaging:

• 100% of those surveyed felt they now understood Volvo’s corporate strategy
• 99% felt that Volvo was committed to its transformation
• 98% felt that this transformation would be positive for their business


CASE STUDIES

Events Showreel

Automotive Showreel

Coca-Cola

London 2012 Olympic Torch Relay

Compass - Monaco Incentive

Global Leadership Team Spring Incentive

Compass - Inspiring Innovation

Global Leadership Conference

Content Showreel

Design Council - Prince Philip Designers Prize

Documentary Style Film

Emirates Airline

New A380 Onboard Lounge Commercial

GSMA Mobile World Congress

The Next Element

Honda

New Civic Preview

Inchcape - Incredible Inchcape

Global Conference

Indesit - @100

Product Launch and Centenary Celebration

Old Mutual Wealth and Old Mutual Global Investors

Exhibition Stands

Toyota - 860 Special Edition

Geneva to Munich Media Drive

UK Athletics - How to Coach

Training Films

Vitol

Corporate Film

Volvo

Global Dealer Principal Conference

Volvo - Metro City Tour

Experiential Campaign

Volvo - Ocean Race 2014-2015

Sailabration Show

Volvo - S60

Global Dealer Launch

Volvo - Switch to Pure

Pan-European Launch

Volvo - V40 Launch Event Toolkit

Bespoke App

Volvo - XC60

Global Dealer Launch