UK Athletics - How to Coach

Training films

Brief

To produce a series of short films, entitled, How to Coach, to introduce a new coaching concept to 11,500 UK Athletics registered coaches.

Solution

A total of 10 modules were shot, each focusing on different disciplines within athletics and featuring real coaches and athletes; all triallists of the new concept. The films are anchored by David Hemery, CBE and former Olympic Gold Medalist who has pioneered the new coaching concept and were all shot on location within the amazing facilities of Loughborough University. The films were released weekly on the UK Athletics website.

Outcome

As the films were rolled out, on-line views amounted to some 6,000. They were also distributed collectively on memory sticks at various coaching events at which they are being screened. The message surrounding the new concept successfully filtered through to the coaching community.