UK Athletics - How to Coach

Training Films


We were asked to produce a series of short films, entitled, How to Coach, to introduce a new coaching concept to 11,500 UK Athletics registered coaches.

A total of 10 modules were shot, each focusing on different disciplines within athletics and featuring real coaches and athletes; all triallists of the new concept. The films are anchored by David Hemery, CBE and former Olympic Gold Medalist who has pioneered the new coaching concept and were all shot on location within the amazing facilities of Loughborough University. The films were released weekly on the UK Athletics website.

As the films were rolled out, on-line views amounted to some 6,000. They were also distributed collectively on memory sticks at various coaching events at which they are being screened. The message surrounding the new concept successfully filtered through to the coaching community.

CASE STUDIES

Events Showreel

Automotive Showreel

Coca-Cola

London 2012 Olympic Torch Relay

Compass - Monaco Incentive

Global Leadership Team Spring Incentive

Compass - Inspiring Innovation

Global Leadership Conference

Content Showreel

Design Council - Prince Philip Designers Prize

Documentary Style Film

Emirates Airline

New A380 Onboard Lounge Commercial

GSMA Mobile World Congress

The Next Element

Honda

New Civic Preview

Inchcape - Incredible Inchcape

Global Conference

Indesit - @100

Product Launch and Centenary Celebration

Old Mutual Wealth and Old Mutual Global Investors

Exhibition Stands

Toyota - 860 Special Edition

Geneva to Munich Media Drive

UK Athletics - How to Coach

Training Films

Vitol

Corporate Film

Volvo

Global Dealer Principal Conference

Volvo - Metro City Tour

Experiential Campaign

Volvo - Ocean Race 2014-2015

Sailabration Show

Volvo - S60

Global Dealer Launch

Volvo - Switch to Pure

Pan-European Launch

Volvo - V40 Launch Event Toolkit

Bespoke App

Volvo - XC60

Global Dealer Launch