Toyota - 860 Special Edition

Geneva to Munich Media Drive


Racer Media and Marketing Inc asked Line Up to be their European partner, to organize and deliver a Media Drive for Toyota USA. Where invited U.S. journalists would test drive the Toyota GT 86 for 2 days, driving from Geneva to Munich.

Line Up was also tasked with finding a quintessential Bavarian location en-route, to preview the 860 Special Edition.

We managed all vehicle logistics and planned the drive route taking in a mix of roads to test the cars; including some spectacular vistas through France, Switzerland, Lichtenstein, Austria and Germany. This was done in conjunction with an extensive venue search for overnight hotels, reveal location, pit stops and car changeover locations.

Some of the venues chosen were: The effortlessly elegant Baur Au Lac in Zurich, the breathtaking Schloss Elmau in the Bavarian Alps and the luxurious Mandarin Oriental in Munich.

The press covered a testing 728 km in just 2 days and enjoyed gourmet cuisine at both world renowned venues and local hidden gems.

“Thanks once again for all being flipping excellent! Here’s to doing cool stuff together in the future”.

CASE STUDIES

Event Showreel

Automotive Showreel

Coca-Cola

London 2012 Olympic Torch Relay

Compass - Monaco Incentive

Global Leadership Team Spring Incentive

Compass - Inspiring Innovation

Global Leadership Conference

Design Council - Prince Philip Designers Prize

Documentary Style Film

Emirates Airline

New A380 Onboard Lounge Commercial

GSMA Mobile World Congress

The Next Element

Honda

New Civic Preview

Inchcape - Incredible Inchcape

Global Conference

Indesit - @100

Product Launch and Centenary Celebration

Old Mutual Wealth and Old Mutual Global Investors

Exhibition Stands

Toyota - 860 Special Edition

Geneva to Munich Media Drive

UK Athletics - How to Coach

Training Films

Vitol

Corporate Film

Volvo

Global Dealer Principal Conference

Volvo - Metro City Tour

Experiential Campaign

Volvo - Ocean Race 2014-2015

Sailabration Show

Volvo - S60

Global Dealer Launch

Volvo - Switch to Pure

Pan-European Launch

Volvo - V40 Launch Event Toolkit

Bespoke App

Volvo - XC60

Global Dealer Launch