Old Mutual Wealth and Old Mutual Global Investors

Exhibition Stands


Line Up was asked to create a standout exhibition stand at the Intrinsic Conference for OMW and OMGI. A joined-up theme was required across both stands, that would also work for the companies’ individual propositions. Rugby was chosen, which made use of OMW’s sponsorship of England Rugby and also re-enforced the brands strength in consumer marketing.

For OMGI we re-created part of the locker room at Twickenham, think pre-match not post-match! complete with team tactics board. Number nine shirts were placed in each locker bay, to re-enforce 9 years of OMGI’s Cirilium Fund.

For OMW we brought the Twickenham pitch to life, laying down an artificial grass floor complete with pitch branding. A low tech but addictive passing game featured centrally on the stand attracting many to test their skills to win a pair of tickets to the Old Mutual Wealth Cup in May 2017.

One of the key considerations was working within the sponsorship rules for both brands. We used carefully chosen player imagery to highlight each’s brands key proposition and re-enforce why OMW are sponsoring England rugby.

CASE STUDIES

Events Showreel

Automotive Showreel

Coca-Cola

London 2012 Olympic Torch Relay

Compass - Monaco Incentive

Global Leadership Team Spring Incentive

Compass - Inspiring Innovation

Global Leadership Conference

Content Showreel

Design Council - Prince Philip Designers Prize

Documentary Style Film

Emirates Airline

New A380 Onboard Lounge Commercial

GSMA Mobile World Congress

The Next Element

Honda

New Civic Preview

Inchcape - Incredible Inchcape

Global Conference

Indesit - @100

Product Launch and Centenary Celebration

Old Mutual Wealth and Old Mutual Global Investors

Exhibition Stands

Toyota - 860 Special Edition

Geneva to Munich Media Drive

UK Athletics - How to Coach

Training Films

Vitol

Corporate Film

Volvo

Global Dealer Principal Conference

Volvo - Metro City Tour

Experiential Campaign

Volvo - Ocean Race 2014-2015

Sailabration Show

Volvo - S60

Global Dealer Launch

Volvo - Switch to Pure

Pan-European Launch

Volvo - V40 Launch Event Toolkit

Bespoke App

Volvo - XC60

Global Dealer Launch