Inchcape - Customer 1st

Employee engagement

Brief

To cascade the ‘Customer 1st’ ethos and values to over 14,000 employees across the world.

Solution

A cascade pack creatively inspired by the Bell Lighthouse that stands on the Inchcape Rock, 11 miles off the coast of Scotland. The pack consisted of an inspirational opening film revealing the incredible story of the lighthouse and its relevance to Inchcape; a facilitator pack with full instructions on the event schedule and presentation; all presentations, scripted and with full audio-visual support; and a delegate pack for every employee.

Outcome

The roll-out of Inchcape’s Customer 1st initiative is currently taking place over a series of one-day events at Inchcape offices around the world, led by local Inchcape facilitators.
"....the final Customer 1st employee engagement programme is fantastic and full of energy and we continue to receive excellent feedback as we roll this out across the globe."
Ken Lee, Group Communications Director