New Civic Preview

In October 2016 Line Up were appointed as the event agency for Honda’s Area Sales Mangers Conference and up-close preview of the New Honda Civic to 160 European Sales Managers.

The event took place across multiple venues: the Radisson Blue Heathrow, the Honda Factory and the Cotswold Water Park, over 3 days. Line Up managed the production, environment design and logistics.

One of the key requirements of the event programme was to leave delegates motivated with feelings of passion and pride for the New Civic.

Taking design cues from the New Honda Civic we built a set which concealed the vehicle for a surprise reveal. Post reveal guests were invited to walk through the set, into a hidden room, home to a display of vehicles for up close viewing.

We commissioned a 1m long replica Honda Civic cake which was presented to the President of the Honda Factory. The cake was driven into position - quite literally, as we had to put it on a trolley, it was so big - by World Touring Car drivers Norbert Michelisz and Tiago Monteiro. Norbert and Tiago were also on hand to present a signed racing suit to the winners of a driving simulator competition, which was fiercely contested between the sales markets.

The event closed with a tour of the Swindon factory, Honda’s flagship European manufacturing facility.


Events Showreel

Automotive Showreel


London 2012 Olympic Torch Relay

Compass - Monaco Incentive

Sales and Retention Excellence Awards

Compass - Inspiring Innovation

Compass: Global Leadership Conference 2015

Content Showreel

Design Council - Prince Philip Designers Prize

Documentary Style Film

Emirates Airline

New A380 Onboard Lounge Commercial

GSMA Mobile World Congress 2017

The Next Element


New Civic Preview

Inchcape - Incredible Inchcape

Global Conference

Indesit - @100

Product Launch and Centenary Celebration


Corporate Film

Old Mutual Wealth and Old Mutual Global Investors

Exhibition Stands

Toyota - 860 Special Edition

Geneva to Munich Media Drive

UK Athletics - How to Coach

Training Films


Corporate Film


Global Dealer Principal Conference

Volvo - DriveLab 2018

XC40 Dealer Training Event

Volvo - Metro City Tour

Experiential Campaign

Volvo - Ocean Race 2014-2015

Sailabration Show

Volvo - S60

Global Dealer Launch

Volvo - Switch to Pure

Pan-European Launch

Volvo - V40 Launch Event Toolkit

Bespoke App

Volvo - XC60

Global Dealer Launch