Honda

New Civic Preview


In October 2016 Line Up were appointed as the event agency for Honda’s Area Sales Mangers Conference and up-close preview of the New Honda Civic to 160 European Sales Managers.

The event took place across multiple venues: the Radisson Blue Heathrow, the Honda Factory and the Cotswold Water Park, over 3 days. Line Up managed the production, environment design and logistics.

One of the key requirements of the event programme was to leave delegates motivated with feelings of passion and pride for the New Civic.

Taking design cues from the New Honda Civic we built a set which concealed the vehicle for a surprise reveal. Post reveal guests were invited to walk through the set, into a hidden room, home to a display of vehicles for up close viewing.

We commissioned a 1m long replica Honda Civic cake which was presented to the President of the Honda Factory. The cake was driven into position - quite literally, as we had to put it on a trolley, it was so big - by World Touring Car drivers Norbert Michelisz and Tiago Monteiro. Norbert and Tiago were also on hand to present a signed racing suit to the winners of a driving simulator competition, which was fiercely contested between the sales markets.

The event closed with a tour of the Swindon factory, Honda’s flagship European manufacturing facility.

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