GSMA Mobile World Congress 2017

The Next Element

In 2016 Line Up were appointed to deliver production services for the GSMA Mobile World Congress (MWC) conference, in Barcelona. This large annual event is the place where mobile leaders gather, collaborate and conduct business and was attended by more than 108,000 people over 4 days in 2017.

Line Up were responsible for production services for the conference programme, as well as the ministerial programme and oversaw the creative concepts, pre-production and onsite management support to the GSMA team.

We designed stage sets for 7 auditoriums, the largest of which held an audience of 2,000 people. The build took 2 weeks and involved over 90 crew onsite. We also room produced the 7 auditoriums and managed the content, rehearsals and shows for over 350 speakers across 4 days.

Working in partnership with Creative Technology, who were responsible for all the technical services, we delivered truly innovative event solutions to ensure the 2017 conference programme was even more forward-thinking than ever before.


Events Showreel

Automotive Showreel


London 2012 Olympic Torch Relay

Compass - Monaco Incentive

Sales and Retention Excellence Awards

Compass - Inspiring Innovation

Compass: Global Leadership Conference 2015

Content Showreel

Design Council - Prince Philip Designers Prize

Documentary Style Film

Emirates Airline

New A380 Onboard Lounge Commercial

GSMA Mobile World Congress 2017

The Next Element


New Civic Preview

Inchcape - Incredible Inchcape

Global Conference

Indesit - @100

Product Launch and Centenary Celebration


Corporate Film

Old Mutual Wealth and Old Mutual Global Investors

Exhibition Stands

Toyota - 860 Special Edition

Geneva to Munich Media Drive

UK Athletics - How to Coach

Training Films


Corporate Film


Global Dealer Principal Conference

Volvo - DriveLab 2018

XC40 Dealer Training Event

Volvo - Metro City Tour

Experiential Campaign

Volvo - Ocean Race 2014-2015

Sailabration Show

Volvo - S60

Global Dealer Launch

Volvo - Switch to Pure

Pan-European Launch

Volvo - V40 Launch Event Toolkit

Bespoke App

Volvo - XC60

Global Dealer Launch